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Sales and Marketing Tools for 2021

Thursday, February 4th, 2021

Don’t let anyone tell you otherwise, sales is a challenging, often difficult career path. The list of need-to-have qualities stretches long and, let’s be honest; sometimes, those attributes appear to contradict each other. For instance, empathy ranks high on the list but so does grit. Drive and determination are both necessary, no question. But discerning when it’s time to button it up and stop pushing can be a career saver. Many of these qualities factor into your ability to incorporate the all-important human element: treating folks like the individuals they are rather than a statistic. And that process often translates into considerable time and energy.

With all of this and more to worry about, thank goodness a plethora of marketing and sales tools are available to help today’s sales professional close the deal. Taking advantage of these technologies will give you more time to invest in personalizing your outreach efforts. So, what tools can technology add to your arsenal?

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Accounting Trends for 2021

Wednesday, January 27th, 2021

As we venture into 2021, a question racing through financial minds: What will accounting look like in the post-COVID world? While several emerging trends represent responses to world events, others lean toward shifts in the accounting industry. Take a peek.

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Coming Back Strong in 2021

Thursday, January 21st, 2021

Ok – it’s time to accept it. We’re not going back to the way it was. We can’t change the fact that the pandemic has changed our world. You can, however, control how you respond.

Businesses who chose to adapt and grow may be farther ahead than those who decided to sit and ‘wait it out,’ but it’s not too late to evolve with the times.

What are the trends for recovery in 2021? How can you come back strong? Let’s take a look.

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Networking Trends – P2

Wednesday, January 20th, 2021

Last week, we discussed how the 2020 pandemic has shaped networking technology – particularly in providing cybersecurity for remote employees and physical safety for those in the building. As businesses adapt to changing ‘operations,’ experts are predicting networking technology trends emerging in 2021.

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Networking Trends

Wednesday, January 13th, 2021

2020 has reshaped networking – but, if we choose to be honest, that’s a good thing. Sometimes it is a little too easy to maintain the status quo when we need to be “up-dating.” Networking technology plays a role both with employees working remotely, and those who must work on-site.

Remote working is here to stay, bringing an increased need for advanced network platforms that respond quickly to nearly any circumstance, while maintaining cybersecurity. Employees who access corporate applications/data via personal devices are more vulnerable to cyber-attacks, making the challenge to adapt a bit overwhelming. Take these steps to maintain a secure and productive remote network environment.

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Coaching Your Workforce

Friday, January 8th, 2021

Coaching? As in Little League? Yes, that is what we are talking about. If you want to hit home runs, invest your time, resources, and skills in your team – coach your players.

Coaching your employees – helping them learn and grow while boosting morale, is the mark of a standout leader and a thriving company. It unites the team and helps ensure that each employee fulfills his/her role with excellence. So, what makes great coaching?

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Virtual Meeting Etiquette

Monday, December 21st, 2020

Virtual meetings have become the norm in 2020, but rather than being a temporary COVID issue; they are here to stay. If you haven’t mastered it already, well, then . . . it’s time to learn the rules of the game. Did you know that developing your virtual meeting etiquette will enhance your professional reputation?

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Recruiting Technology

Wednesday, December 16th, 2020

“Growth is never by mere chance; it is the result of forces working together.”
— James Cash Penney, founder, JC Penney.

The book on recruiting is continually being rewritten. Success depends on staying up-to-date with the trends in every industry, adapting your strategies accordingly, and mastering ever-evolving technological tools.

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The Holiday Productivity Dance

Thursday, December 10th, 2020

Life is short –eat dessert first. Laugh –a lot. Repurpose. Enjoy the little things. These and similar philosophies are the building blocks to a happy, productive company culture. Believe in people – have fun – and watch your productivity climb! All year long, including the holidays. So, how do you make it happen in the last month of 2020?

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Leadership Excellence

Saturday, November 14th, 2020

Excellence in leadership does not “just happen.” It requires dedicated commitment to the people, mission, and goals of the group. Leaders who inspire and motivate, build strong organizations, and earn respect in the process honor the following precepts.

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